Broccoli | #17

Broccoli is not the first or the last cannabis-dedicated publication, but it's a good one. If you've been along this Mag Club journey you might be familiar with my ‘design-first magazine's soap box. Many indie mags are beautiful or have a point of view, but not AS many are grounded in storytelling and the reader's experience.

Broccoli, to me at least, is a reader-first magazine. Sure it also does look nice and the photo spread you'll find inside is inspired and “I’ll buy a print for my home” worthy, but at the end of the day it's a great and varied read.

There's long-form, there's silly two-page spreads, interviews are thoughtful and, most importantly, they are not hindered by being a cannabis magazine.

It's not uncommon for a magazine to become stilted by its theme, forcing awkward interview questions just so that it makes sense, but Broccoli doesn't shy away from stretching its core cannabis identity to explore other topics that might be of interest.

All this being said, enjoy it. Once you start reading it, you might very well finish it-–high or not.